Brand, UX/UI Designer
& Digital Illustrator,
for all your ideas.
Whether you’re looking for a professional to join your team for both short and long-term period, or seeking a mentor for your career path, I’m here to help.
With + 9 years of experience, I have designed products for Startups and medium to large sized Companies, collaborating with cross-functional stakeholders.
The journey begins with people.
I design solutions with a user-centered approach, in orbit with the technological and creative know-how that allows me to transform users’ needs and desires into engaging and attractive digital experiences, designed to maximize interactions and conversions.
How can I help you?
PRODUCT DISCOVERY
• Market research
• Benchmarking
• Preliminary analysis
• Current audit
• Goals definition
USER RESEARCH
• User Interviews
• Surveys
• Personas
• Customer Journey Mapping
• User Flows
BRAND IDENTITY
• Brand Strategy
• Brand Personality
• Key Drivers & Values
• Brand Identity & Logo Design
• Brand Manual
UX DESIGN
• UX Workshops
• Sitemap & IA
• UX Laws & Principles
• Wireframing
• Low Fidelity Prototyping
UI DESIGN
• Moodboard & Visual Style
• Mockups & Icons Library
• Accessibility Check
• Library & Design System
• High Fidelity Prototyping
TESTING & DEV
• Usability Testing
• A/B Testing
• Iteration & Improvements
• UI Documentation
• Development support
In the chaos of creativity there is always a method to bring order.
Creative thinking is like a collection of stars forming constellation...
...while design principles are like planets orbiting with precise rotations.
There are laws that bring order to disorder, like the invisivle rules that govern the univrse.
Good design is much more than aesthetics and functionality.
It's about creating
connections.
Discover, define,
develop, deliver.
AS/IS analysis and definition of objectives
Definition of the product strategy
Brainstorming and creative workshops
Product developement & prototyping
Tests and improvements for launch
Discover, define,
develop, deliver.
Preparation to takeoff
Analysis and research are essential for ensuring competitiveness. While they don’t need to occupy an extensive period, it is crucial to conduct them in order to understand the current context of the company, brand, or product. These steps help identify key issues, the objectives to be achieved, and the positioning within the competitive landscape.